Meanwhile, amika:’s Kure Multi-Task Repair Treatment mask made it to the list of top-10 new items. This brand butts up against Olaplex on the list of top-10 bond-repair products that are movers, holding the two spots right after Olaplex with The Kure shampoo and The Kure conditioner. The brand claims that its pH-balancing formula protects against the negative effects of hair coloring, styling tools, and even water. Launched in February 2021, the new Concentrate line is formulated with citric acid, a natural alpha hydroxy acid that strengthens the weakened bonds of hair and improves the strength and resilience of damaged tresses. Redken is also breathing down Olaplex’s neck on the list of top-10 bond-builder products. With its Acidic Bonding Concentrate Shampoo for Damaged Hair and its matching conditioner, Redken is currently ranked first and second on the list of top-10 new bond-builder products, with Olaplex looking on from the third and fourth spots.
So which brands are banging on the castle door and hoping to snatch Olaplex’s crown? Here’s a rundown on them: Redken In addition, notes Paula Gottdiner of Kline’s consumer practice, “It’s parked in the first six slots on our list of top-10 products that are ‘movers and shakers.’”
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Olaplex was also one of only a handful of companies in 2020 to show increases across every channel.Įqually as impressive, Olaplex currently owns the first five slots on the list of top-10 bond-builder products, by revenue, according to the latest edition of Kline PRO U.S. In 2020, Olaplex was the only brand among the top 10 to register an increase - it was up double digits for the year - and had the distinction of being the sole brand to not post a decline. The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne.
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